E-commerce Industry: Market Statistics and Research

Global Scenario

The ever increasing internet usage and the convenience offered are the two key factors which are making the consumers shop online. This has fuelled the retail market worldwide.

·         According to yStats.com, the e-commerce industry generated $400billion-$600 billion in the year 2010. The estimated amount for the year 2015 is $700billion-$950billion.

·         The internet users for the year 2011 were estimated to be 2 billion. This figure is believed to exceed 3 billion by the year 2015.           

·         The profits gained from e-commerce industry in France and UK amounts to less than 10% of the overall retail revenue. All the same, the percentage is expected to ascend above 10% in the coming years.

·         Social media is a major element which has led to the development of the e-commerce industry.

Key Market Segments

The global e-commerce industry is expected to witness 90% growth by 2015. Online grocery shopping is one of the fastest growing sectors in the grocery market. The consumers can access a great deal of products online effortlessly. The choice of scheduling home delivery has been a top favorite among the consumers. The competitive price and stock boost are rapidly promoting online shopping section.    

Regional Shares

·         The US e-commerce industry generated $153 billion revenue in the year 2010. This marketplace is anticipated to grow steadily to 11% from 2010-2015 by reaching almost $252 billion. The leading sector is Electronics which generated $36 billion gross in 2010. The sector occupies more than 23% of the overall market share.  

·         The European e-commerce industry generated about $163 billion in 2010. During the years 2010-2015, the industry is expected to rise at a pace of 14%. Electronics is again the leading sector of European e-commerce industry, generating $41 billion in 2010. 

·         The e-commerce industry in the Asia-Pacific region generated $81 billion in the year 2010. The growth rate is expected to be 15% from 2010-2015. Electronics is the leading sector in the region, generating $17 billion in 2010 and thus contributing 21% to the overall market revenue. 

Industry Leaders

The leading global e-commerce industry leaders include: eBay, Groupon and Amazon. These have established a name for themselves in the global e-commerce industry. 

Market Outlook

The global e-commerce market is steadily growing owing to the convenience it offers. The extensive use of the internet and a developing trend towards reliance pertaining to the online options has resulted in a growth of a number of online activities right from networking to shopping. The increase in the employment of more and more mobile devices has also ensued in an increase in accessing the internet from any part of the world at any time. Whether it is to access content over the network or to purchase goods and avail services online, more and more people are turning to the convenience factor over price. The safety payments gateways have instilled a trust within the consumers regarding the safe and secure payment options. This has contributed to a marvellous boost in the e-commerce sector and the market is steadily increasing globally.    

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The Importance of Search Engine Optimization

Search engine optimization (SEO) refers to the process which affects the visibility of a web page or a website in the results of a search engine. The higher is the SEO ranking of a web page, the more frequently is it visited and is popular amongst the masses. SEO targets various kinds of searches performed, including local search, academic search and video search.

This Internet marketing strategy considers the way a search engine works by accessing what people actually look for in a search engine. The search engine terms or the most typed keywords used by the targeted audience are determined by SEO. Optimizing a web page even involves editing the content, associated content and HTML help in improving the search engine rankings.  

International markets

The optimization techniques are highly tuned in to the prevailing search engines in the target marketplace. The market shares of search engines vary from market to market. So does the competition. Danny Sullivan in 2003 stated that Google represented about 75% of all searches. Google’s share is quite large in markets outside the United States. It is also the dominant search engine worldwide.   

Google is not leading the marketplace and is lagging behind the local search engines in Japan, South Korea, China, Czech Republic and Russia. Yahoo! Japan, Naver, Baidu, Seznam and Yandex are ruling these markets when it comes to Search Engines. Professional translation of web pages, registration of a domain name and web hosting which provides a local IP address is necessary for successful search engine optimization for international markets. 

Market Trends

The SEO industry has witnessed a tremendous growth over the past few years and the pace is expected to steadily increase in the years to come.

·         Google Authorship is becoming more and more prominent. Many business owners have today started taking Google Authorship seriously. Google has taken an effort to increase click through to only the site with the highest quality content. Those firms which do not establish a degree of authority via Author rank will become irrelevant.  

·         Social media has established itself as key traffic referrals to the website. Facebook goes on to be the leader when it comes to traffic referrals as per a study report. Social media is a quicker way to divert traffic towards websites.

·         “Content marketing” has replaced the word SEO. Marketers are now focusing on high quality content framed based on solid keyword research. A solid content builds brand awareness, credibility and social media awareness.   

·         SEO is slowly becoming an expensive option as it is quite difficult to procure the inbound links and form link-worthy content. 

Impact on Revenue

SEO is steadily rising. Here is what the survey has to reveal about the SEO industry. Many research reports reveal that a properly optimized website or a web page can generate more revenues for online businesses. The better is the strategy deployed the more is the web traffic diverted towards the website and this helps the companies establish a brand name for themselves and thus helps them attract potential customers. 

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