E-commerce Industry: Market Statistics and Research

Global Scenario

The ever increasing internet usage and the convenience offered are the two key factors which are making the consumers shop online. This has fuelled the retail market worldwide.

·         According to yStats.com, the e-commerce industry generated $400billion-$600 billion in the year 2010. The estimated amount for the year 2015 is $700billion-$950billion.

·         The internet users for the year 2011 were estimated to be 2 billion. This figure is believed to exceed 3 billion by the year 2015.           

·         The profits gained from e-commerce industry in France and UK amounts to less than 10% of the overall retail revenue. All the same, the percentage is expected to ascend above 10% in the coming years.

·         Social media is a major element which has led to the development of the e-commerce industry.

Key Market Segments

The global e-commerce industry is expected to witness 90% growth by 2015. Online grocery shopping is one of the fastest growing sectors in the grocery market. The consumers can access a great deal of products online effortlessly. The choice of scheduling home delivery has been a top favorite among the consumers. The competitive price and stock boost are rapidly promoting online shopping section.    

Regional Shares

·         The US e-commerce industry generated $153 billion revenue in the year 2010. This marketplace is anticipated to grow steadily to 11% from 2010-2015 by reaching almost $252 billion. The leading sector is Electronics which generated $36 billion gross in 2010. The sector occupies more than 23% of the overall market share.  

·         The European e-commerce industry generated about $163 billion in 2010. During the years 2010-2015, the industry is expected to rise at a pace of 14%. Electronics is again the leading sector of European e-commerce industry, generating $41 billion in 2010. 

·         The e-commerce industry in the Asia-Pacific region generated $81 billion in the year 2010. The growth rate is expected to be 15% from 2010-2015. Electronics is the leading sector in the region, generating $17 billion in 2010 and thus contributing 21% to the overall market revenue. 

Industry Leaders

The leading global e-commerce industry leaders include: eBay, Groupon and Amazon. These have established a name for themselves in the global e-commerce industry. 

Market Outlook

The global e-commerce market is steadily growing owing to the convenience it offers. The extensive use of the internet and a developing trend towards reliance pertaining to the online options has resulted in a growth of a number of online activities right from networking to shopping. The increase in the employment of more and more mobile devices has also ensued in an increase in accessing the internet from any part of the world at any time. Whether it is to access content over the network or to purchase goods and avail services online, more and more people are turning to the convenience factor over price. The safety payments gateways have instilled a trust within the consumers regarding the safe and secure payment options. This has contributed to a marvellous boost in the e-commerce sector and the market is steadily increasing globally.    

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The Importance of Search Engine Optimization

Search engine optimization (SEO) refers to the process which affects the visibility of a web page or a website in the results of a search engine. The higher is the SEO ranking of a web page, the more frequently is it visited and is popular amongst the masses. SEO targets various kinds of searches performed, including local search, academic search and video search.

This Internet marketing strategy considers the way a search engine works by accessing what people actually look for in a search engine. The search engine terms or the most typed keywords used by the targeted audience are determined by SEO. Optimizing a web page even involves editing the content, associated content and HTML help in improving the search engine rankings.  

International markets

The optimization techniques are highly tuned in to the prevailing search engines in the target marketplace. The market shares of search engines vary from market to market. So does the competition. Danny Sullivan in 2003 stated that Google represented about 75% of all searches. Google’s share is quite large in markets outside the United States. It is also the dominant search engine worldwide.   

Google is not leading the marketplace and is lagging behind the local search engines in Japan, South Korea, China, Czech Republic and Russia. Yahoo! Japan, Naver, Baidu, Seznam and Yandex are ruling these markets when it comes to Search Engines. Professional translation of web pages, registration of a domain name and web hosting which provides a local IP address is necessary for successful search engine optimization for international markets. 

Market Trends

The SEO industry has witnessed a tremendous growth over the past few years and the pace is expected to steadily increase in the years to come.

·         Google Authorship is becoming more and more prominent. Many business owners have today started taking Google Authorship seriously. Google has taken an effort to increase click through to only the site with the highest quality content. Those firms which do not establish a degree of authority via Author rank will become irrelevant.  

·         Social media has established itself as key traffic referrals to the website. Facebook goes on to be the leader when it comes to traffic referrals as per a study report. Social media is a quicker way to divert traffic towards websites.

·         “Content marketing” has replaced the word SEO. Marketers are now focusing on high quality content framed based on solid keyword research. A solid content builds brand awareness, credibility and social media awareness.   

·         SEO is slowly becoming an expensive option as it is quite difficult to procure the inbound links and form link-worthy content. 

Impact on Revenue

SEO is steadily rising. Here is what the survey has to reveal about the SEO industry. Many research reports reveal that a properly optimized website or a web page can generate more revenues for online businesses. The better is the strategy deployed the more is the web traffic diverted towards the website and this helps the companies establish a brand name for themselves and thus helps them attract potential customers. 

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Wordpress: Introduction into Blog development

When Matt Mullenweg and Mike little were handling cafe blog syntax, hardly a thought would have crossed their minds that the end-program would go on to become one of the most popular blogging platform on the web in a span of less than a decade. WordPress, conceptualized and patented in the year 2003 is a free, open source blogging appliance that allows content management compatible with all the web hosting services. As on December 2013, 10 million websites have been registered as loyal customers and t continues to be downloaded at a rate of 20 million hits per year.


Wordpress: A brief DNA outline 


Wordpress is a program developed with uni-bit coding system built with an intention to provide a web development platform that would enhance the style of routine writing. Today, Wordpress is the largest self-hosted blogging tool in the world. With the latest version Wordpress 3.9.1 launched only 11 days ago on May 8, 2014, it’s built on PHP Cross-platform operating system with licence under the GNU PLV-2+. Wordpress customers can toggle between various themes and functionalities without having to alter or modify any of the content information.,with a database of over 30,000 Plug-ins.


PHP, CSS or HTML are the themes which perform the dual functions of adding and at the same time they take care of the  editing aspect as well. Some of the WordPress themes are free and some come with a charge levied on them. The users can also develop and created their own customized themes if the posses the essential skills to do so. One of the features which is popular in recent times among the WordPress is the plug in feature where the users can develop and at the same time enlarge their abilities


The timeline features and Functions offered

Since the release of WordPress 3.0, the development of new product took an n unconventional sabbatical also called ‘cycle-off’ from the WordPress software. This was done intentionally to focus on expansion process and improve the penetration of the product into the global community of the WordPress. WordPress 3.1, released in February, 2011 was followed subsequently by the version 3.2, released on July 4, 2011, built on the minimal PHP version and MySQL platform.



Advantages of using Word Press


• Ease of use- WordPress is easy to use as it is user friendly and has an intuitive interface. One can add images or blogs on a regular basis. As the technology is simple, the time spend on formatting is significantly reduced


• Control over the website- With WordPress one can have complete control over any aspect of their website and the simple updates can be made on an individual basis

• Have multiple users- one can set up multiple users for any website and the capabilities can be decided according to each user accordingly


• The functionality  of the website can be increased with plug ins – If one wants to add visual images to their website this is indeed possible with the help of plug ins.


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Magento: The way ahead

Bento arrived on the global scene in the year 2008. Bento was renamed as Magento soon after as a content management system used as on open source e-trading web application. Developed on PHP and MySQL web hosts, Magento also uses the core installation of Zend Framework that offers full props for object-oriented program designing and also the contemporary Model-View Controller (CVM) pattern. By the FY 2013-2014, global researcher W3Techs asserted that Magento is used by almost 1.0% of all website owners thus putting its shares at around 35% among 20 most popular e-commerce platforms.


Magento Features

Launched in October 2008, Magneto was developed by the ancillary arm of eBay, Varien with the expert team of professional software programmers. Varien had been trying to push the initial beta frames off Magento with osCommerce. Today, eBay owns 100% shares of Magento that continues to operate from HQ Los Angeles. Magento Community edition offers the facility to openly modify the core system and extend its functionality by adding new plug-in modules.
Magento is offered in various versions:

1.    Magneto Community

2.    Magneto Enterprise

3.    Magneto Go

Magento Community Edition is perfect for the current age developers who want to build web solutions based on the foundations of established supple platform. It offers the features of external modification of the core code together with add-on features and functionality that come with the extensions from Magento Connect marketplace.
Magento Enterprise edition is a royalty-based product and not a free solution. It offers far greater variety of features, accessories and functionalities. Designed for the mega-sized business houses, Enterprise supports major installations, usage capacities, configuration details and troubleshooting solutions Magento Enterprise accepts a yearly maintenance fees but does not offer any hosting services.


Based on the Cloud computation platform, Magento Go offers every possible feature associated with the web hosting. It has proved to be a great accessory for supporting the small businesses without the need to install any fragment of the software. It also offers many built-in modules but is limited by lack of customizable platform.


Themes and Certifications available

Magento supports a wide array of Web templates and used in the PHP, HTML and CSS codes system which generates numerous like-looking pages with an option of customization. Theme chapters can be installed from the upload option of Theme folders via FTP/SSH with the help of back-end admin systems. Magento developers use giant collection of un-registered plug-ins. This usability option helps extend its core built-in functions. Magento modules are also capable of single-handedly fulfilling contemporary phase advanced features that can be downloaded and uploaded on the prime server.


Magento offers 3 modes and documents of Certification. These are:

1.    Magento Front End Developer Certification

2.    Magento Plus

3.    Magento Enterprise/Go


All the 3 certifications are aimed to provide the participating developers a world-class platform to exhibit their creative streak and technical expertise. The series is mainly focused on building and improving the Graphical User interface associated with the applications. It also offers an extensive outline over the Magento templates, JavaScript, and CSS layouts.

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Using Quality Web Designing Services is the need of the hour

When people search for your business online they are going to judge your brand/product/service by how it looks and what it says to them. It has to create a positive impression.  A well-designed website will have a neat layout, easy navigation system, attractive color scheme, appealing fonts, relevant images etc. All these components go into making an effective and powerful site.  Its content will be organized and engaging, thus retaining the readers’ interest. Many business owners resort to developing their business site themselves using free templates or do it yourself packages. However with little or no coding skill you can experience a lot of glitches. Avoid such problems and gets your site up and running in no time at all with a little help from professional web designing services.

They will put all the right elements into place so that you get a site that is attractive to visitors and which spreads awareness about your brand across various market segments. The site will be easy to use and it can be quickly navigated to find required information. Visitors will get assistance at any point which is critical to impressing them and this will make them come back to the site for their next purchase. The site will have good online visibility and will be shown in the top ten listing of search results.  Hence by using expert web designing services you will get good return on investment from your site. The site will show good conversions and help take off your online business. 

Many business owners consider owning a website to be a big expense. Website designing costs very less and a cheap web design India Company offer many packages from which you can select one suitable for your budget.  By using their services you will get an impressive site at affordable cost. The site will be optimized for search engines so that it is easily pulled by them when people search for your products or services. Various search engine optimization techniques will be implemented so that it gains high page ranks and has good online visibility. This will help people find your site easily on the internet which will act as a good motivation to step inside and make a purchase.

Now that social media is playing such a huge role in marketing  business website designing companies are now incorporating social media marketing as part of their services. These services enable a business to reach out to the global audience through popular social media platforms.  Through these platforms they can reach out to the whole wide world faster and gain more customers. By using the services of a good web designing company you can reap the best benefits of social media marketing. They also help to bring your brand closer to the customer by giving features or applications which make your social media integrations easier.  You can find such services offered by cheap SEO Company India.

Cheap SEO Company India: Offer Excellent Solutions At Unbelievable Rates!

Do you want to avail SEO services without wasting a fortune? Check out the various SEO companies in India and you will be surprised at the wonderful solutions they offer! Small and medium-size businesses that require exposure in the market seek the help of SEO companies. Most of the internet marketing companies charge a lot for SEO packages which make it difficult for small companies as they run on a limited budget. There are also companies that provide SEO and other related services at affordable rates. Finding a cheap SEO company India should not at all be a problem as there are many companies to choose from. One of the fastest ways to find such a company is to browse the internet.


At just the click of a mouse, you can surf through different SEO companies in India that offer packages to suit your requirement. Their package of web design services includes template design, customized web design, website redesign, mailer design, logo design, and a lot more. The companies also provide cheap website designs to suit the demanding requirements of small businesses. They know what kind of design will suit the client’s business and therefore incorporate only relevant strategies.   They ensure that the site they design is attractive and contains a lot of useful and interesting information.


To suit the needs of every client, the companies also provide a plethora of web development services.
Some of them include WordPress development, E-commerce, .Net web development, PHP web development, and more. Customized web development services are also provided for the convenience of clients. The pages come with easy-to-navigate features, add-ons, action buttons and other useful features. They also provide packages that include PPC, SMO & SEO packages, content development, and more.


From packages A to package E, you can choose any type you like at the click of a mouse. The packages come with a wide range of features that will help boost your site visibility and increase traffic. Some of them include duplicate content check, Google webmaster configuration, Google XML sitemaps, competitor analysis, and more. You can get details about all these features by contacting the companies through email or sending in a query stating your business requirements.


If you are looking for cheap SEO services India, then the internet is the best place to start. The online marketing sites provide services that include article submissions, press release submissions, Twitter profile, Facebook profile, social bookmarkings, etc. They also provide PPC packages that come with an array of useful features. Some of them include bid management, analytics tracking, adgroups, adcopies, landing pages creation, and more. By paying a one-time fee, you can avail a host of features that will prove fruitful over a long run. You can make payments either through cheque, DD, cash or bank transfer according to your convenience. Apart from general packages, cheap SEO India companies also provide customized packages to suit the needs of every client. So choose the best SEO Company today and get ready to take your business to the surging heights of success!

Mark your budgets low with open source technologies

There is only one buzzword which has astonished the overall information technology industry and that is “OPEN SOURCE”. Its been quite sometime that we are living under open source technologies and deploying them in our daily lives but what has triggered such a growth. We will find out in this post.

People do think that open source is used extensively because its free. Well this is one of the reason but its not the only one. There are several ones.

If we look at the paid softwares like windows, it’s a good software because its used by common man since its launch, also its very simple but when compared to Linux we will find that it has lots of features which are not even included in the paid ones. And Linux is FREE.

But I will not point out the tug-of-war going on between these systems (close and open) but how you can grow your business by utilizing them.

-  When it comes to website design, wordpress is considered as the most deployed CMS (Content management system). Its been installed on millions of websites and is the #1 growing open source CMS. Its been developed in PHP

-  If you are heading for ecommerce do go for Magento, Opencart etc. because you can start your store for free and within minutes. Its been developed in PHP too.

-  If you are looking for some CRM solution, then go for Sugar CRM.

-  Open Office is a good alternative and Linux OS too.

But when it comes to web totally we do see a lot of varies and a big question. How secure is the open source software, available under free GNU license. Its been found that since the code is open, so hacker can point out the security vulnerabilities and may attack a website thereby leading to a complete business shutdown.

One of the main reason professional have found that its not the security vulnerability or the exposure of code. Its mainly due to 3^rd party integration which most of the developers do just to enhance their application further. Instances of hacking a website is mainly caused because of free plugins and extensions on unreliable networks.

So if you are thinking to start a website and want to keep your costs low, open source is the best way but before hiring any company or individual you should make one thing clear. They must provide technical support for the website continuously for a long time because it happens that companies develop the system and signs off. So if something happens in the future you cannot know as what happened.

I remember with one of our client approaching us to fix the wordpress update. The problem was that the wordpress forced to upgrade the current version but the old plugins may become un-functional because their updated or compatible versions were not available. This is indeed another problem with fixed CMS, although there is a crack towards it and you can manually enhance the old plugins or even replace with the latest one of a different origin.

No matter what but open source technologies are here to stay. I cannot say about the desktop but on server or web the open source technologies reigns.

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How to find a Cheap and effective SEO Services in India

SEO is an integral part of internet marketing and nobody can drop this strong parameter while planning a comprehensive internet marketing campaign for their websites.

So first let’s understand what is SEO and how it works. Basically SEO stands for “Search Engine Optimization” a process via which you make your website suitable for search engines. In other words it means to achieve the optimum status, not too much or too less to get your website ranked on search engines.

It was started by earlier meta crawlers like AltaVista, Hotbot etc. and later involved into a more complex and algorithmic based crawlers. Today there are several search engines, most popular ones are Google, Yahoo, Bing, Baidu, Yandex, Ask etc. The major market cap is with Google because it covers almost 80-85% of search queries.

Hence for any business its important that their business is coming over the search engine listings. This ensures direct hits to the websites which in turn can result in converting those hits into loyal customers. So its pretty clear to be on top of the results page to enhance your profits.

SEO is a cheap and effective way of driving traffic to your website. The reason its chosen because its much cheaper compared to other internet marketing venues including PPC, Banner Ads, Paid listings etc. Beside the conversion rate is much higher than any other channel.

In old times the traditional newsletter or email marketing was the way to drive traffic but again it was not a targeted way of driving sales. Those campaigns can never be tailed as you do not know where you are sending your mass mails so easily. Thus search engine optimization has solve this were user themselves find the right information in few seconds.

So how you can deplore SEO for your website

·         Get a professional and cheap SEO services audit your website. Preferred destination is India because it’s a primary hub for SEO outsourcing

·         Get the consultancy as per your market vertical and competitor’s analysis.

·         Finally get a proposal drafted as per your budget.

Never go for a company which renders 100% guarantee as most of them are black hat guys who can lead your website penalized by the search engines instead of getting on top.

Cheap SEO Vs Expensive SEO

Well its all upto you which one to choose, but her is my definition

Cheap SEO is for small and medium business and the ones who just want to do a fresh start. Besides the business who cannot afford big budgets must go for that.

Expensive SEO is nothing but a very comprehensive sort of campaign but must be started with proper understanding of what you are getting because if there is no proper strategy the campaign may fail, no matter how expensive it.

Uniqueweb Technologies is one of the leading Internet Marketing Company providing cheap SEO services with a good proven track on record. You must visit the website for more info and see their packages which are drafted as per new standards.

more visit : Cheap SEO company india

What do choose for web design

We are a web design company and the problem we do face from our customers, especially those ones who have some knowledge of the industry is that they want something which is impossible.


Web design has changed and yes no doubt about that. We no longer have table based sites with GIF animations of the late 90s or early 20s. Today we have several browsers and devices on which our website should run similarly. The customer is worried to lose the visitor in case his site looks distorted on a mobile device.
Hence there is a necessary to address this issue and provide the best consultancy to the customers.


You see there are following types of web design / development methods
Static website : Just basic HTML based website. Only webmasters can edit the same.


CMS : Content management system are one of the leading platforms which offers the website owner to manage their website themselves. Open source performance is indeed remarkable. Joomla, Drupal & Wordpress success stories are enough to explain this.


Custom Framework : This is mostly associated when creating very big websites especially portals. But this is the most flexible way of developing the sites because you can do almost everything. PHP Zend, Ruby on Rails, Cake PHP, DotnetNuke etc. are well know coding framework.
So if a client approaches with no knowledge then its easy for you to provide him the solution. Hence if we want a simple website, you must go for static and if he wants a site which he / she can manage itself then CMS is best. For portals, it’s the framework.


The problem arises if your client says that he wants his website in particular system for eg. a CMS. In one of our case client asked us to design his website in wordpress and once it was done he asked us to implement some dynamic functionalities. As we all know that wordpress is driven by its plugins so it should be available to integrate as per client’s requirement otherwise you have to develop your own which is again a very costly process. Hence we found that the sort of functionality client was asking was not possible with the available plugins which are mostly free on web.


Indeed we have to develop the same in-house which is quite costly or else go for a custom development. So client got mad and asked us how can this be happen and we told him to look for solution with a different firm and after 2 weeks he came back saying that most of the firms are saying that my website must be built in a customized framework, what do you say?


And ultimately he got satisfied because we suggested him the same and we developed his website in custom framework and the wordpress design was used so the money was not lost which was invested earlier.
The moral of the story is that web design is very complex but if a client gives his requirement prior its quite effective as well as inexpensive because a professional design firm can decide as where to go from here. No matter if a client is looking for a simple site or a responsive one, the solution is available for everything, the only thing matters is we must not undertake projects blindly.

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5 Link Building Tips for Great SEO Services Delhi

If you are looking for great SEO services Delhi, you have to contact someone who has a good background of link building along with other services. Link building is one of the most misunderstood and improperly used SEO tool. Most providers of SEO services Delhi do not understand that this highly underrated tool can help shoot your website to the top search engine rankings. Here are some of the most valuable link building tips:

1.Understand the Power of Relationships: Gone are the days when you could purchase back links or build links through different websites. For organic link building, you need to have some patience and cultivate relationships. You may have to read other bloggers and writers, comment on their content and even write to them personally to request link exchange.

2.Link to Get Links: It is generally understood that link exchange is a courtesy. When you link to fellow bloggers and writers, they usually return the favor and link back to you. This is the simplest, cleanest and most efficient way of building links. However, just because this is a way SEO services Delhi can build links, experts should not begin to link with any content they come across. High quality, relevant, interesting and informative content makes for a great read. Remember that the content you are linking to would probably be read by your readers. So be careful about where you are sending them.

3.Look for Simple Ways to Build Links: SEO services Delhi can utilize several simple ways to build link. Start by participating in events, interviews or surveys created by other bloggers from your field. You can also create your own surveys, contests and interviews to initiate contact and relationships with others. Giving testimonials and leaving feedback on other people's websites will also most likely help you. In addition to this, you can create a partnership, a cosponsored program or do something nice for someone. This would prompt people to link to you.

4.Rekindle Previous Relationships: A great way to get some quick link backs is to rekindle old relationships with bloggers that you do not visit or read anymore. If you had ever made a link improperly, or promised a link and never delivered, this is the time to correct your mistakes. Remove broken links or ask for fresh more current links to link back to. Chances are, your request will be met kindly and you will also get a link in return. If you do not know how to review links coming from prior relationships, you can use a variety of tools to determine that. Some of these tools include Majestic SEO, Cognitive SEO and SEO Spyglass.

5.Search for Mentions: Often, you would not even know if someone was talking about you over the internet. Make a Google alert about the things you feel people would talk about. If you have a product or a service that someone could mention on their website, ask them to add a link to the mention. This would prompt them to include a link every time they mention anything related to your website, product or service. It also makes things simpler for your SEO services Delhi and you.

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How to Use Content for Web Promotion Delhi?

Content is king, and that's the mantra that Google follows. So if you are looking to improve your search engine rankings, you have to focus on content. Web promotion in Delhi has been usually more about link building and keyword stuffing, but Google's changing algorithms demand that you pay attention to your content as well. Here are some simple ways to use your content for web promotion Delhi.

Create Content From the Beginning

You may have a 20 year old website, but if your content is old and stale, it is not doing much for you. Keep in mind that the old techniques and methods of SEO are long dead. So if you want your content to do something for you, it is time to revamp it completely. For this, you may not have to start from the scratch. The SEO practitioners should be involved with the content right from the ideation, to the creation and marketing.

Learn From Others

Let's face it – there are others who may be doing things better than you. Writing or getting great content written may not always be easy. So learn from the experts. Read about your industry. Know what's current and use this information liberally in what you write. If you like, you can link to other experts and lead your readers to other interesting content. By the time you are done, people would be coming to you for great subject matter knowledge and advice. Also, this is an invitation for others to link to you. It's all good for SEO.

Use Demographic Insights

For creating great content, you may have to have demographic insights into your website. Who visits you, what do they want from your website, how often they visit you, what pages are the most read, how do they get to your website – all these are important insights into everything you have been doing and for web promotion Delhi. Having this information handy can help you create more direct, marketable content which does much more for your website than you ever thought before.

Use SEO to Find Content Direction

Focusing on key searched terms can help you get a direction for your content creation. While it is important to write about your product, service or your industry, it is also important to write about what your audiences want. How do you know what they want? Simple, just find out what's trending from Google and use it to create interesting, relevant and high quality content that can attract more hits and readership to your website for web promotion Delhi.

Don't Wait to Get Involved

Google does not wait for anyone. It will keep upgrading its algorithms to bring its readers more interesting, relevant and informational content. Which means that you have to be proactively participating in the SEO processes. Your web promotion Delhi will be a huge success if you choose to get involved in the processes and work with your SEO team to take your website and its content in a positive direction.

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