Thursday 13 March 2014

Mark your budgets low with open source technologies


There is only one buzzword which has astonished the overall information technology industry and that is “OPEN SOURCE”. Its been quite sometime that we are living under open source technologies and deploying them in our daily lives but what has triggered such a growth. We will find out in this post.
People do think that open source is used extensively because its free. Well this is one of the reason but its not the only one. There are several ones.

If we look at the paid softwares like windows, it’s a good software because its used by common man since its launch, also its very simple but when compared to Linux we will find that it has lots of features which are not even included in the paid ones. And Linux is FREE.
But I will not point out the tug-of-war going on between these systems (close and open) but how you can grow your business by utilizing them.

-  When it comes to website design, wordpress is considered as the most deployed CMS (Content management system). Its been installed on millions of websites and is the #1 growing open source CMS. Its been developed in PHP

-  If you are heading for ecommerce do go for Magento, Opencart etc. because you can start your store for free and within minutes. Its been developed in PHP too.
-  If you are looking for some CRM solution, then go for Sugar CRM.
-  Open Office is a good alternative and Linux OS too.


But when it comes to web totally we do see a lot of varies and a big question. How secure is the open source software, available under free GNU license. Its been found that since the code is open, so hacker can point out the security vulnerabilities and may attack a website thereby leading to a complete business shutdown.
One of the main reason professional have found that its not the security vulnerability or the exposure of code. Its mainly due to 3rd party integration which most of the developers do just to enhance their application further. Instances of hacking a website is mainly caused because of free plugins and extensions on unreliable networks.

So if you are thinking to start a website and want to keep your costs low, open source is the best way but before hiring any company or individual you should make one thing clear. They must provide technical support for the website continuously for a long time because it happens that companies develop the system and signs off. So if something happens in the future you cannot know as what happened.


I remember with one of our client approaching us to fix the wordpress update. The problem was that the wordpress forced to upgrade the current version but the old plugins may become un-functional because their updated or compatible versions were not available. This is indeed another problem with fixed CMS, although there is a crack towards it and you can manually enhance the old plugins or even replace with the latest one of a different origin.


No matter what but open source technologies are here to stay. I cannot say about the desktop but on server or web the open source technologies reigns.




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Friday 7 March 2014

How to find a Cheap and effective SEO Services in India


SEO is an integral part of internet marketing and nobody can drop this strong parameter while planning a comprehensive internet marketing campaign for their websites.
So first let’s understand what is SEO and how it works. Basically SEO stands for “Search Engine Optimization” a process via which you make your website suitable for search engines. In other words it means to achieve the optimum status, not too much or too less to get your website ranked on search engines.
It was started by earlier meta crawlers like AltaVista, Hotbot etc. and later involved into a more complex and algorithmic based crawlers. Today there are several search engines, most popular ones are Google, Yahoo, Bing, Baidu, Yandex, Ask etc. The major market cap is with Google because it covers almost 80-85% of search queries.


Hence for any business its important that their business is coming over the search engine listings. This ensures direct hits to the websites which in turn can result in converting those hits into loyal customers. So its pretty clear to be on top of the results page to enhance your profits.


SEO is a cheap and effective way of driving traffic to your website. The reason its chosen because its much cheaper compared to other internet marketing venues including PPC, Banner Ads, Paid listings etc. Beside the conversion rate is much higher than any other channel.
In old times the traditional newsletter or email marketing was the way to drive traffic but again it was not a targeted way of driving sales. Those campaigns can never be tailed as you do not know where you are sending your mass mails so easily. Thus search engine optimization has solve this were user themselves find the right information in few seconds.


So how you can deplore SEO for your website

·         Get a professional and cheap SEO services audit your website. Preferred destination is India because it’s a primary hub for SEO outsourcing
·         Get the consultancy as per your market vertical and competitor’s analysis.
·         Finally get a proposal drafted as per your budget.
Never go for a company which renders 100% guarantee as most of them are black hat guys who can lead your website penalized by the search engines instead of getting on top.

Cheap SEO Vs Expensive SEO

Well its all upto you which one to choose, but her is my definition
Cheap SEO is for small and medium business and the ones who just want to do a fresh start. Besides the business who cannot afford big budgets must go for that.
Expensive SEO is nothing but a very comprehensive sort of campaign but must be started with proper understanding of what you are getting because if there is no proper strategy the campaign may fail, no matter how expensive it.

Uniqueweb Technologies is one of the leading Internet Marketing Company providing cheap SEO services with a good proven track on record. You must visit the website for more info and see their packages which are drafted as per new standards.