Give your website a make-over!

When every aspect of business has moved online, it is only prudent to enhance your web presence to attract maximum eye balls. Online visibility has gained prominence over the years because of the following reasons:

24x7 Availability
Easy access to the information
Can be viewed from anywhere in the world
Remote access
Easy to use

These are some of the rudimentary reasons what makes the websites such an important aspect of any business. However, just having a website is not enough. With web space also being cluttered due to mass rush, your own site needs to be not only different but also appealing to the target audience. They should be easy to navigate and understand and this is where Web Design comes into play.

While there are many players in the market who do this job for you, you really need to pick the one who not only knows the job but knows it well. Unique Web Technologies is one such provider who understands the needs of its customers and does absolute justice to the theme of the website.

Today to just being able to design the website is not enough, there are many who does that. The companies have to go the extra mile to not only get more business but also get a competitive edge. Unique Web Technologies will give you not only web design services but also the real business opportunities with prospective customers. They achieve this objective by keeping the website simple and articulate. They believe in keeping the information easily accessible and comprehensible and avoid using any heavy duty data that might confuse the visitors.

When you are entering into the cluttered space of marketing online, what is necessary is to keep the information to the point and navigable by the user. They should be able to find what they are looking for almost immediately. This is what makes the online business such a success that the information is readily available. So, stick to this basic rule of thumb and let the web design team take it from there.

At Unique Web Technologies, the experts work with not only the technical aspect but also the logical aspect of creating a web design that makes business sense. When you hand over such an important part of your venture into the specialist hands of a professional, you can rest assured that the end result will be near perfect and will drive the business the way it is meant to.

As an organization, it is imperative for you to choose your designer wisely because a lot of your company’s image is reflected via your online presence. To hand it over to a novice can not only tarnish that image but also result in a loss of business. In order to reap adequate benefits of the virtual presence, you have to carefully and meticulously design the webpage and everything else will just fall into place. Explore the power of internet by being suitably available at a click of a mouse!

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Do your Business, Ecommerce Way!

With the advent of internet, doing business online was only the next most logical step. There is internet everywhere - on your phones, computers, offices, lounge, restaurant, airport, just name it. With such an unfathomable availability, it makes great sense for businesses to move online and reach far greater customer base.

Every other company is exploiting the benefit of being online and allowing its customers to reap the benefits of purchasing from the comfort of their homes or anywhere for that matter. The catch, however is, that just to be an online business does not make the cut. You have to have seamless inventory management, online payment options, shipping options, up to date database etc. This can be a herculean task for a company to manage if they are not just an ecommerce business.
In order to help you focus on your core competencies, Unique Web Technology has come forth with an ideal business model to give you much higher return on your investment. You can get the administrative control of your website to monitor:

-Inventory
-Online Payment
-Shipping

This will allow seamless backend operations while you concentrate on more important aspects of your business. What makes ecommerce such a great platform is that new companies can enter the market head-on with very little investment and still be competitively strong.

With online presence, you not only save other infrastructural cost, but you can operate at a low workforce and little risk. These are some great advantages for a new entrepreneurial venture. The best thing that makes ecommerce such a growing rage is that the cost of marketing is also minimalistic. You can use various online tools; some of them are even free, to market yourself to the target audience.

For the customers, the ecommerce way of transactions has really caught up due to some of the reasons like:

-Time saving
-Ease of shopping from home
-Easy shipping and payment options
-Flexible return policy
-Access from anywhere in the world
-Great deals for the customers as companies provide huge discounts in a bid to gain competitive advantage
-One can read reviews of the products before buying them

Unique Web Technologies has gained expertise in providing ecommerce solutions over the years to many clients and helped them build a strong online presence. With the help of their professional efforts, these companies have been able to improve their brand image over the years due to quick and effective operations.

An organization can benefit largely by making using the growing popularity of the internet to their commercial advantage. They not only reduce cost substantially but are also able to function in a faster and more efficient way. They also have the opportunity to develop business outside of their local area and outside of countries as well, without the legal hassles of an infrastructural set-up.

It is surely a new way of doing business and will only gain traction over the years as more and more people rely on the power of the internet.

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The benefits you can get from responsive web designing

Responsive web design is an intriguing web design method which is further backed up by a unique developmental approach. This approach is made to focus on web development for better and much more optimal view of the website. If you want your website to be flexible and also compatible on myriad types of browsers, devices and also operating systems, then this can be the perfect option for you. Moreover, it also offers impeccable and seamless experience to its users thereby also being compatible in multiple users. Now, this entire web design alternative has scores of benefits associated with it. Wondering what they are? Well, simply glance on, to grab a better and complete idea of the subject.
Following are the benefits associated with this unique web design alternative.

•Website viewers enjoy a seamless user friendly experience.
•Your website can be accessed from multiple browsers thereby expediting its traffic.
•Webpage is easily optimized with popular search engines.
•Responsive web design is a cost effective method.
•This alternative helps your company stay ahead of your competitors.
•Increased sales from your website.

This responsive web design offers you an absolutely your website viewers a seamless user-friendly experience. In fact, it does not restrict to only tablets and mobile phones, rather it is compatible with any and every browser thereby turning out to have a proper user friendly interface. This web designing alternative is also extremely cost effective. Here with this alternative you will only have to design and build a single website which will be available in multiple browsers. This again will include a single source code and single content management unit which again will totally cut down on your costs.


Apart from this, your website is also optimized to popular search engines with the aid of this alternative. This again, makes your website rank the highest position in popular search portals like Google, yahoo and Bing. In fact, instead of marketing and managing the Search engine optimization of myriad websites, you will only have to choose a one responsive website. Moreover, the structure of the URL too will remain same throughout the procedure thereby improving the visibility of your search engine in a single go. Your website will also receive expedited conversions and sales with the aid of this alternative. In fact, if your potential clients can view your website from any browser or device then it is very likely that you will overrule your competitors in an instant. In fact, this will effectively expedite and enrich the user’s journey and also your company sales simultaneously.

So, if you want to stay ahead in the competition from your prospective competitors then opting for a responsive web designing alternative can sure be an extremely expedient decision. Your web traffic will hike up in a single go if you opt for this alternative. Moreover, in the current stage there are only 3% of responsive websites. Thus, if you want your website to reach the epitome of success and popularity, then nothing can be better than a viable responsive web design website.

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The best SEO Company in India will upgrades your business level greatly…!!

In our nation India, among the heavy competition in business, people have to improve their company status online to develop the company. When you want to lift your company above the competitors you have to look for the professional SEO services. But, many people don’t know the benefits of using the SEO companies. In India, each day competition is getting more and more challenging and so the effective SEO services are playing a more important role in making the company page top visible among other company sites.


Best SEO Company in India is the one who can effectively manage your marketing campaigns based on the keywords and the phrases that best suits your brand or business, thereby achieving the desired internet visibility. Though there are lots of companies available at present, everyone will not give you the result with same effort. You should always look in to the online doing some research to find which the best SEO Company in India. The company which you are hiring should take care of your SEO needs and they must have the compatibility to score out the users who were referring your company.


The SEO Company should also be interested greatly in forming a plan strategy depending upon your business's goals and objectives. The SEO Company in India which you have selected should be well enough to provide you the personalized SEO service which results in best suiting all the individual needs. Still, if you have any needs in your business to reach its target and if you were not satisfied with the appearance of your search engine, you just need to contact the experts in SEO who will really work best for you. When ever needed one may read a lot about the search engine and should make sure that the SEO Company ensures that his or her site will get the first page in Google or Yahoo search engine results.


Despite all of these it feels great when one signs with Google offering the best search engine optimization services.  Webmasters are guaranteed to remain competitive in the online business if they stick with search engine optimization experts. They will have all they need to ensure business success and make lot of massive amount of earning from the internet marketing. To upgrade your business you should select the best SEO Company in India since it is the important factor to establish your organizations as renowned one.


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Empowering your website with quality link building

When it comes to internet we cannot leave behind the search engine as it’s the gateway through which anybody can explore the infinite world of information. But how search engine works in delivering the relevant information against the query put in their search boxes.

Well the credit goes to the search engine algorithm. In this post I will refer to google as the primary search engine and its backend functionality. So indeed what happened in late 90s that two guys named Larry Page and Sergey Brin devised a crawler named ‘backrub’ which can download the websites on their servers and then the server could retrieve information against a query. Later it was evolved and termed as Google (which literally a mathematic term for the 100 zeros in a number).

The concept of this algorithm was that it renders information on the basis of backlinks a site posses. In other words it was like a democracy, the maximum votes (links) you have the more the chances of getting yourself on top of search engine result pages. This was appreciated at that time as the website having highest number of votes should be up.

But once it went into the business sector, the entrepreneurs start exploiting this and using certain tricks and hacks to get their site up. So the SEO came into the picture and therefore the link building which is an integral part of ranking even today. As normal votes can be compromised or purchased in fake democracy so the same was practiced in the SEO. The link trading, paid links practice gained height and there was an era where even a spam site can reach on top just by spending few bucks on links.

Hence the search engine was spammed merciless and as a result they were made to do cope this. Several anti-spam filters to track and penalize the black hat seo sites were introduced but still the webmasters were able to trick them too. Ultimately there were google updates introduced. Initially we have caffeine and then some severe hits like Panda, EMD and Penguin which were quite successful. On May 22, 2013 google released another version of penguin.

So now to cope this an individual can do to uplift the site. Well this is not tough but a bit time consuming. You can buy links easily and get on top is of no use. Whether it’s a webmaster or entrepreneur they must understand that SEO is a gradual process and quality does matter. Instead of buying links blindly they must build links keeping the guidelines in mind. I must say that SEO is not dead as lots of people are spreading this rumor. The only thing is that the strategy has changed and we have to cope with the dynamic world as nothing is static.

A website can be leveraged by link building through several ways whether its guest postings, link baiting, viral marketing, social media or even if there are low budgets then getting links from good articles sites is not bad. But the days of link farms, link pyramid, and link wheels are gone and should not be used as it could jeopardize your website.

The author is associated with a company dealing in Link building Services, based in New Delhi, India.